Bob Richards

Bob Richards

CEO and Owner

Bob is a lifelong resident of New Jersey, except for two years on active duty in the U.S. Army in Korea and Fort Meade, Maryland. He has lived with his wife of 53 years, Jeanne, in Toms River since 1974.

Bob attended Woodbridge High School from 1958 to 1962. After that, he was a member of the 200th-anniversary class graduating from Rutgers University in 1966. At the height of the Vietnam War, he entered the Army upon graduating and was sent to Korea, where Jeanne joined him for his service there.

After being honorably discharged, Bob worked for E.R. Squibb and Sons, and Seatrain Lines until 1972. After graduating from Seton Hall University with an MBA, he took a job selling life insurance for Aetna Life and Casualty. In August 1972, he was sent to its first financial planning school and fell in love with the profession, and has devoted his career to helping others realize and achieve their financial goals. Along the way, he attained the prestigious Chartered Life Underwriter® (CLU®) designation.

In 1982, Bob became one of the first 400 CERTIFIED FINANCIAL PLANNER™ professionals in the country (there are now between 80,000 and 100,000 CFP® professionals). Wishing to share his knowledge and experience, he and Jeanne, along with their daughter, Heather, have hosted the longest-running financial talk show on the Jersey Shore on WOBM–AM. The show can be heard every Saturday at 9 A.M. on 1160 AM and 1310 AM.

Bob is an avid softball player and travels all around the United States playing the game he has loved since childhood. Although he and his teammates have won several world championships, his highest individual honor was being inducted into the senior softball hall of fame in 2005.

Bob has coached boys' baseball, football, and basketball, and when Heather, an all-state pitcher at Toms River North, had no place to play, Bob helped form the Monmouth Ocean girls' softball league. His coaching philosophy is much like his outlook on life: “We never lose, we either win or we learn, but we never lose, unless we give up."